INTERVIEW: Carbon removal developer targets “industry influencers” to create market traction for its credits

Published 17:38 on January 12, 2024  /  Last updated at 22:51 on February 1, 2024  / Bryony Collins /  Africa, Americas, Asia Pacific, Australia, EMEA, International, Nature-based, Voluntary

A developer of nature-based carbon removal credits is taking a strategic approach to selling its credits by approaching “industry influencers” willing to support the development of high-quality carbon projects, in a bid to generate momentum around removals and lay the seeds for mass-market adoption.
A developer of nature-based carbon removal credits is taking a strategic approach to selling its credits by approaching “industry influencers” willing to support the development of high-quality carbon projects, in a bid to generate momentum around removals and lay the seeds for mass-market adoption.


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