INTERVIEW: New standard body EE looks to revive REDD market with fresh approach

Published 17:31 on June 24, 2026 / Last updated at 17:31 on June 24, 2026 / / Americas (LATAM & Caribbean, US & Canada), Asia Pacific (Asia, Pacific), EMEA (Africa, Europe, Middle East), Insights (Interviews), Nature-based Carbon (Forestry), Voluntary (VCM Developments)

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Few markets have faced as severe a reputational battering as the REDD+ avoided deforestation sector in the last couple of years, but new standard body Equitable Earth (EE) plans to restore faith in saving tropical forestry with a fresh approach that is already set to protect an area the size of Portugal, the chief executive told Carbon Pulse this week.
Few markets have faced as severe a reputational battering as the REDD+ avoided deforestation sector in the last couple of years, but new standard body Equitable Earth (EE) plans to restore faith in saving tropical forestry with a fresh approach that is already set to protect an area the size of Portugal, the chief executive told Carbon Pulse this week.


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