Insights > Briefings > BRIEFING: Lead markets for green steel gain supporters in Europe, but who’s willing to pay?

BRIEFING: Lead markets for green steel gain supporters in Europe, but who’s willing to pay?

Published 13:51 on January 8, 2026 / Last updated at 13:51 on January 8, 2026 / / EMEA (Europe), Insights (Briefings), Net Zero Transition (Industrial Decarbonisation)

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Steelmakers say the automotive industry is ideally placed to become a lead market for low-carbon steel in Europe, but carmakers oppose rigid green content mandates, pushing instead for regulatory incentives to reward manufacturers who buy green.
Steelmakers say the automotive industry is ideally placed to become a lead market for low-carbon steel in Europe, but carmakers oppose rigid green content mandates, pushing instead for regulatory incentives to reward manufacturers who buy green.


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